OLYMPIKUS - BRAZIL
"NICE TO MEET
CONTRA RELÓGO MAGAZINE
Olympikus, a sports brand from Brazil, recently introduced an advanced technology in their running shoes, despite not having a strong reputation in the running segment. To establish their credibility and prove that their running collection is as good as that of global giants, we devised a unique way to test our shoes: the real blind test. We invited Paralympic medalists Terezinha Guilhermina and Cristian Valenzuela to participate in this test, where heightened sensitivity and acute senses were the deciding factors, not brand names.
"YOU MUST HAVE GREAT QUALITY TO PUT YOURSELF IN SUCH A TRICKY TEST."
CONTRA RELÓGIO MAGAZINE