NME - BRAZIL
A TYPE MADE SOUND WAVES.
IT WAS THE SOLUTION TO ADVERTISE IN A PLATFORM
THAT DOESN'T RUN ADS.
How to advertise in a place that doesn't run ads? The solution was to transform the sound waves of the song tracks presented on Soundcloud into a completely new form of media. To this end, we designed a font that could be read on the waves. We created a design with the sound waves letter by letter, composing a soundtrack for each letter. With the alphabet, we wrote an ad for NME and put it right before songs by Brazil’s main Indie bands.
The media is a medium. And the medium is a wave. In a wave you can only write with the peaks and the valleys. So for instance, You have a shape and you are not able to dig a side hole on it. You can only use the outside of the shape or the inside if you write in the negative format. In the “C”, for example, you just can’t dig a side hole in it. So we take the outside to have the shape.
THE MEDIA IS
A MEDIUM AND THE
MEDIUM IS A WAVE.