MILKA - UK/SWEDEN
GRAZING IS THE PERFECT EXPRESSION IF YOUR GO IS TO COMBINE THE ACT OF NIBBLING AND GIGANTIC LILAC COW.
Milka was launching a nibbling snack chocolate. The name of the new product was Snax (Easy one I know). To introduce it we launched a TVC and the only must was to use the Milka Cow Lila. Well, We did it.