SPECSAVERS - NATIONAL EYE HEALTH WEEK
DONT LOSE THE PICTURE
HOW TO ENGAGE PEOPLE WITH THE IMPORTANCE OF EYE HEALYH WITHOUT SCARE THEM?
BILD SPORT MAGAZINE
Specsavers was the sponsor of the National Eye Health Week. Our main goal during this period was to drive attention to the importance of eye tests. We are alight hearted brand and play the scarcity game wouldn’t suit our tone of voice. For this reason, we decided to drive awareness with a couple of funny and engaging lines that will play with the imagination of our audience. The campaign helped Specsavers to achieve the highest levels of eye test bookings in the history of the company.