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SPECSAVERS - NATIONAL EYE HEALTH WEEK
DONT LOSE THE PICTURE
WHAT’S THE SECRET
TO MAKING EYE HEALTH FUN,
NOT FRIGHTENING?
As the sponsor of National Eye Health Week, Specsavers aimed to spotlight the importance of regular eye tests. True to the brand’s playful personality, we took a lighthearted and engaging approach instead of leaning on urgency or fear.
The campaign featured witty, imaginative messaging that resonated with our audience and delivered record-breaking results, driving the highest number of eye test bookings in Specsavers’ history.
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