SPECSAVERS - NATIONAL EYE HEALTH WEEK
DONT LOSE THE PICTURE
HOW TO ENGAGE PEOPLE WITH THE IMPORTANCE OF EYE HEALYH WITHOUT SCARE THEM?
BILD SPORT MAGAZINE
As the sponsor of National Eye Health Week, Specsavers aimed to draw attention to the critical role of eye tests. As a brand known for its lightheartedness, we opted for a humorous and engaging approach rather than creating a sense of urgency. Our campaign featured a couple of witty and imaginative lines that resonated with our audience, resulting in the highest level of eye test bookings in Specsavers' history.