SECRETARY OF HEALTH - BRAZIL
"LEARN HOW TO DONATE ORGANS BY DYING
IN THE PERFECT
ENVIRONMENT: A GAME."
O ESTADO DE SÃO PAULO
Upon receiving a request for assistance from the Secretary of Health in Porto Alegre, we recognized the potential impact we could have through social media. Our goal was to create an engaging and informative campaign that utilized games as a tool for education. By simulating real-life scenarios in a virtual environment, we aimed to showcase the ease and importance of organ donation.
Our efforts were met with great success, as we were honored with the prestigious Webby Awards for the second time. As a Craft Art Director with a strong background in print ads, this accomplishment was particularly gratifying.
"LIFE GOES ON IN THE GAME AND IN THE REAL WORLD."
ZERO HORA NEWSPAPER