SECRETARY OF HEALTH - BRAZIL
"LEARN HOW TO DONATE ORGANS BY DYING
IN THE PERFECT
ENVIRONMENT: A GAME."
O ESTADO DE SÃO PAULO
When the Secretary of Health from Porto Alegre asked for our help we knew that we had impact in social networks. We wanted to do something that could engage our audience and be the media. The idea was to use games. Showing in a virtual environment how life goes on and how easy it is to donate organs.
With this work I won the Webby Awards for the second time. That’s a big achievement for a Craft Art Director that was well know for his beautiful print ads.
"LIFE GOES ON IN THE GAME AND IN THE REAL WORLD."
ZERO HORA NEWSPAPER