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VIVO - BRAZIL

THE CONTENT REVOLUTION

IN THE CONTENT REVOLUTION OUR CHARACTERS ARE TIRED OF POOR INTERNET SERVICES. IN A SERIES OF TVCS WE USED THE POPULAR SLANG "DESTRAVE" TO CREATE A VISUAL EXPERIENCE THAT CATCHES THE ATTENTION OF OUR YOUNG AUDIENCE.

We call this campaign the Content Revolution. Tired of poor internet services our Content "heroes" get out of their videos and come to claim for a better connection in "real life". The younger generation is the most important target audience for Vivo internet services. They consume data all the time. Specially in form of videos. Our campaign Destrave is a visual experience created around a very common expression kids use when they have problems loading videos: "DESTRAVE". It means "unfreeze". The campaign got the best ROI ever in VIVO telecom. 

Creative Team: Marco Bezerra (CD), Sophie Schonburg (CD), 

Bill Queiroga (ART), Guzera Alves (COPY).

TVC SURF

TVC NBA

BACKERY

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