DIAGEO - IRELAND
SOUNDSCALES
A MOBILE TOOL THAT ENABLES PEOPLE TO TELL HOW MUCH BAILEYS THEY HAVE LEFT
Measuring the pitch of the sound wave generated by the user blowing over the top of the bottle, Sound Scales can measure the amount left in the bottle, accurate to 50ml of liquid (just over a shot of Baileys).
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To bring it to life, we created a model data set of every frequency resonance of Baileys Bottles and we tuned our webapp to listen for those frequencies, after a lot of testing, we were able to figure out that we could reliably get down to 50ML of increments of volume, the smaller the volume of liquid, the larger the frequency.
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To launch Sound Scales we created a PR and social media strategy that included content on facebook and instagram as well as influencer creator posts across instagram and tiktok.
"A NEW SOLUTION TO AN
AGE-OLD PROBLEM"
THE TELEGRAPH
