OCT SCANNER - SPECSAVERS
WE SEE DEEPER
IN TO YOUR EYES
SPECSAVERS DECIDED TO EXPLANING A COMPLICATED PIECE OF TECHNOLOGY IN A FUNNY AND ENGAGING WAY.
This TV commercial was a wild ride. Specsavers was preparing to unveil their new cutting-edge technology, OCT, in all their stores. OCT is a scanner that can detect eye diseases up to 4 years earlier than traditional methods, previously only available in hospitals. In order to capture attention and effectively communicate this exciting development, we decided to create a fun and memorable advertisement. The end result was a must-see film that conveyed important information about the new technology and put Specsavers at the forefront of the conversation around "enhanced eye tests".