OCT SCANNER - SPECSAVERS
WE SEE DEEPER
IN TO YOUR EYES
SPECSAVERS DECIDED TO EXPLANING A COMPLICATED PIECE OF TECHNOLOGY IN A FUNNY AND ENGAGING WAY.
This TVC was fun and crazy. Specsavers was about to launch a new tech in all their stores. OCT is a scanner that can see deep in t your eyes and detect diseases up to 4 years earlier. Something that you could only have in hospitals before. We decided to go mad and explain all these hard facts in an attention-grabbing film. Something that you couldn't avoid paying attention. This single ad managed Specsavers to explain the new tech and put us on top of mind when the subject was "enhanced eye test".