ADIDAS - EURO 2008
THE IMPOSSIBLE GOALKEEPER
THE HUGE GOALIE BECAME THE SYMBOL OF THE EVENT AND WAS LISTED BY THE GUNN REPORT AMONG THE MOST AWARDED WORK IN THE WORLD.
YOU CAN'T SCAM A 60M TALL 8-ARMED GOALKEEPER IN THE VIENNA PRATER FERRIS WHEEL.
TBWA WORLDWIDE CREATIVE PRESENTATION
Just before the start of the UEFA Euro 2008 football tournament, We turned one of Vienna’s best-known landmarks, the Prater ferris wheel, into a huge image of the Czech national goalkeeper, Petr Cech. At a whooping 53m tall, this gigantic installation was visible far beyond the Prater entertainment park and the nearby public viewing sites. In the installation, Cech had eight arms that constantly rotated with the ferries wheel. The erection of the metal construction started on May 13 and was finished just before the launch of the tournament on the night of June 5, 2008. This advertising landmark also hosted the official adidas press conference prior to the tournament.
"VIENNA HAS A NEW LANDMARK DURING EURO 2008.
THANKS TO PETER CECH
BILD SPORT MAGAZINE