VIVO - BRAZIL
HOLA QUE TAL?
A CUTE TVC THAT SHOWS
THAT THE BRAZILIAN JERSEY
IS A PASSION ALL
AROUND THE WORLD.
NO MATTER WHAT SPORT
YOU LOVE.
When tasked with the challenge of combining the endorsement of the Brazilian National Team with the world's biggest tennis player, we crafted a heartwarming story that captured the hearts of many. This creative endeavor proved to be one of the most popular television commercials in Brazil.
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It's worth noting that the ad features a little girl who speaks Spanish throughout the film. However, in a heartwarming twist, Nadal speaks to her in Portuguese after noticing that she's wearing a Brazilian National jersey. Despite this language barrier, the story illustrates the universality of sports and how it can bring people together regardless of their backgrounds.
Creative Team: Marco Bezerra (CD), Sophie Schonburg (CD), Felipe Gall (CD), Philippe Daijó (ART), Leandro Pinheiro (COPY), Bill Queiroga (ART), Guzera Alves (COPY).