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PÃO DOS POBRES - BRAZIL

IMAGINARY TOYS

"IN THIS TIME WHERE OUR KIDS SPEND SO MUCH TIME WITH ELECTRONICS IMAGINATION CAN BE A CURRENCY."

O SUL NEWSPAPER

This is our first work for this great client. Pão dos Pobres was an institution has taught us so much. We did a couple of great ideas for them. It all started from the new concept line. “Saving the world. One child at the time.”

After that we decided to have a different approach to charity. We started to look at them as a business. So the attitude of poor kids in need was rejected. They get a good moral and education. So they could be an example for us as well. From now on they will not play the victims anymore.

The Imaginary Toys were like that. Their kids helped us to build and create the Toys. Later on we sold them. Imagination was a resource that they had a lot.

"DOES IMAGINATION HAVE A PRICE? LUCKLY IT DOES."

RBS TV

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