PÃO DOS POBRES - BRAZIL
"IN THIS TIME WHERE OUR KIDS SPEND SO MUCH TIME WITH ELECTRONICS IMAGINATION CAN BE A CURRENCY."
O SUL NEWSPAPER
Our first collaboration with Pão dos Pobres, an exceptional institution that has taught us so much, resulted in several successful ideas. It all began with their new concept line, "Saving the world. One child at a time."
We decided to take a unique approach to charity, treating it as a business, with a focus on providing these children with moral support and education, rather than portraying them as helpless victims. They became examples for us all.
That's how we came up with the idea for Imaginary Toys. We collaborated with the kids to design and create these toys, which we then sold. Their imaginations were a valuable resource, and we wanted to harness it to make a positive impact.
"DOES IMAGINATION HAVE A PRICE? LUCKLY IT DOES."