PÃO DOS POBRES - BRAZIL
IMAGINARY TOYS
"IN THIS TIME WHERE OUR KIDS SPEND SO MUCH TIME WITH ELECTRONICS IMAGINATION CAN BE A CURRENCY."
O SUL NEWSPAPER
​
This is our first work for this great client. Pão dos Pobres was an institution has taught us so much. We did a couple of great ideas for them. It all started from the new concept line. “Saving the world. One child at the time.”
​
After that we decided to have a different approach to charity. We started to look at them as a business. So the attitude of poor kids in need was rejected. They get a good moral and education. So they could be an example for us as well. From now on they will not play the victims anymore.
​
The Imaginary Toys were like that. Their kids helped us to build and create the Toys. Later on we sold them. Imagination was a resource that they had a lot.
"DOES IMAGINATION HAVE A PRICE? LUCKLY IT DOES."
RBS TV
