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PÃO DOS POBRES - BRAZIL

IMAGINARY TOYS

"IN THIS TIME WHERE OUR KIDS SPEND SO MUCH TIME WITH ELECTRONICS IMAGINATION CAN BE A CURRENCY."

O SUL NEWSPAPER

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This is our first work for this great client. Pão dos Pobres was an institution has taught us so much. We did a couple of great ideas for them. It all started from the new concept line. “Saving the world. One child at the time.”

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After that we decided to have a different approach to charity. We started to look at them as a business. So the attitude of poor kids in need was rejected. They get a good moral and education. So they could be an example for us as well. From now on they will not play the victims anymore.

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The Imaginary Toys were like that. Their kids helped us to build and create the Toys. Later on we sold them. Imagination was a resource that they had a lot.

"DOES IMAGINATION HAVE A PRICE? LUCKLY IT DOES."

RBS TV

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