MADA MASR - UAE/EGYPT
POLITICS IN THE MIDDLE EAST IS SO COMPLEX THAT IT IS EASIER TO EXPLAIN IT IN EVERYDAY LIFE.
This is such a cool insight for the region. In the Middle East everything is about politics. It’s so intense and rooted in the culture that it’s weird that nobody used this insight before. Thanks to Gautam and Akhi, the Creative Directors behind this project, that found those amazing stories. These TVCs won the Grand Prix in Film Craft in the Dubai Lynx Festival 2017.