MADA MASR - UAE/EGYPT
POLITICS IN THE MIDDLE EAST IS SO COMPLEX THAT IT IS EASIER TO EXPLAIN IT IN EVERYDAY LIFE.
The Middle East is a region where politics dominates everything. Despite the intensity and cultural roots of this phenomenon, it's surprising that no one had tapped into this insight before. Fortunately, Gautam and Akhi, the Creative Directors behind this project, were able to uncover some amazing stories. Their TVCs based on this insight won the Grand Prix in Film Craft at the Dubai Lynx Festival 2017. It's truly a cool and unique perspective that resonates with the region.