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BONANZA - PRENZLAUER BERG

BONANZA COFFEE HEROES

THE FIRST TIME IN THE

WORLD SOMEONE

STENCILLED ON COFFEE.

NOW IT'S HARD TO FIND A

COFFEE WITHOUT IT.

I did this work with my beloved friend Emiliano Trierveiler. It was part advertising and part an art project that we have.

Bonanza Coffee Heroes’ fans are a trendy crowd, skeptic of anything that looks like mass media. So we tapped into Berlin’s street art, with custom-made stencils that “printed” the faces of alternative heroes, from Brando to Che, on the foam.

We launched it three days before the American elections; printing Barack Obama’s face on hundreds of cups of coffee, an image that travelled around the world and became part of the Obama Art official book series. It was the first time someone used stencil in a coffee. Now you can see that all around the world.

I have a special connection for this one. it won a bronze in Clio, 2x Short list in Design in Cannes and also a D&AD pencil.

TIME TO CELEBRATE OBAMA'S VICTORY. WHY DON'T YOU DRINK YOUR HERO IN THIS INTERESTING ACTIVATION?

HUNGRY BERLIN

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