NETSHOES - BRAZIL
THE BIGGEST SPORTING GOODS STORE IN THE WORLD
"THE BIGGEST STORE
IN THE WORLD JUST OPENED IN OSCAR FREIRE STREET AND IN EVERYONES POCKET."
O ESTADO DE SÃO PAULO
As the largest sports e-commerce platform in the world, Netshoes sought to expand their reach during the Christmas season by establishing a physical presence in street commerce.
To achieve this, we leveraged the power of their new app as the driving force behind our innovative concept. By showcasing how mobile technology can facilitate a seamless shopping experience, we proved that a giant store can exist anywhere. As a result, we strategically placed our pop-up store in a narrow space between two buildings.
To further amplify our efforts and generate buzz, we constructed the store in the most expensive square meter in Brazil. This added an element of exclusivity and prestige to the project, ultimately resulting in a successful PR campaign for Netshoes.
"FROM DIGITAL TO REAL AND VICE VERSA."