NETSHOES - BRAZIL
THE BIGGEST SPORTING GOODS STORE IN THE WORLD
"THE BIGGEST STORE
IN THE WORLD JUST OPENED IN OSCAR FREIRE STREET AND IN EVERYONES POCKET."
O ESTADO DE SÃO PAULO
Netshoes is the biggest sport e-commerce in the world. And because there are lots of people buying outside during Christmas they wanted to have also a physical presence in the street commerce.
We decided to use their new app as the mote for the idea. In this way we were able to prove that if you are using mobile technology a giant store can fit anywhere. So we placed our pop up store in the space between two buildings. Finally, to make it relevant for PR we built it in the most expensive square meter in Brazil.
"FROM DIGITAL TO REAL AND VICE VERSA."