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PENALTY / ESPN W- BRAZIL

INEQUALITY BALLS

THERE'S ONE OPPONENT THAT ONLY WOMEN HAVE TO BEAT IN SPORTS.

FOR FEMALE ATHLETES EVERYTHING IS LOWER. PLAY AGAINST INEQUALITY.

THE BALL IS ALREADY IN PLAY.

Following the success of the Inequality Courts, this year ESPN W and Penalty started a new Initiative. The idea was to create balls that could be infographics to show the disparity between men and women in sport. The Balls were a huge success with plenty of media coverage and support from influential athletes. The balls were not only a PR and Promo material. We also had 2000 of them in the biggest sport e-commerce in the world: Netshoes.

Creative Team: Marco Bezerra (CD), Sophie Schonburg (CD), 

Bill Queiroga (ART), Guzera Alves (COPY).

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