SOCIAL FILTERS - SPECSAVERS
SOCIAL FILTERS THAT SIMULATE HOW EYE DISEASES AFECT YOUR SIGHT
THE FIRST TIME FACEBOOK HELPED A BRAND TO CREATE FILTERS THAT WILL MAKE YOUR PHOTS TO LOOK WORST THAN BEFORE.
In social media, social filters are made to beautify pictures and to have fun. We decided to use them to educate people about eye health diseases. In our filters you can see how they can affect your sight. This initiative was embraced by Facebook and many social influencers. This idea was part of our integrated campaign for National Eye Health Week and helped us to increase eye tests to a record.