Guinness has low awareness as the Premier League’s official beer in Africa and Asia. Guinness EXTRA Stout was originally brewed with extra hops to survive long journeys to these regions.

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Guinness, as a new Premier League sponsor, celebrates fans who are EXTRA, not just in flavour but in their passion, their support, their noise and their love for football, showing that for international fans, the game means everything.

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We celebrated real EXTRA fans, from gospel services in Nairobi to statues in Jakarta, uncovering stories where culture and football collide in two films that show how the EPL becomes something EXTRA in these places.

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