SOCIAL FILTERS
THAT SIMULATE HOW
EYE DISEASES AFECT
YOUR SIGHT

We tapped into the popularity of social media filters, usually designed to enhance photos and entertain, to raise awareness about eye health diseases. Instead of beautifying images, our filters simulated how these conditions can distort vision. The campaign quickly gained traction, earning recognition from Facebook and support from numerous social influencers, becoming a centerpiece of our National Eye Health Week initiative. As a result, we achieved a record-breaking increase in eye test bookings, the highest in our company’s history.