SOCIAL FILTERS - SPECSAVERS
SOCIAL FILTERS THAT SIMULATE HOW EYE DISEASES AFECT YOUR SIGHT
THE FIRST TIME FACEBOOK HELPED A BRAND TO CREATE FILTERS THAT WILL MAKE YOUR PHOTS TO LOOK WORST THAN BEFORE.
We leveraged the popularity of social media filters, typically used for enhancing pictures and having fun, to spread awareness about eye health diseases. Our innovative approach was to show how these diseases can affect your vision through the filters. The campaign gained widespread recognition and support from Facebook and numerous social influencers, making it a vital part of our National Eye Health Week integrated campaign. As a result, we witnessed a significant increase in eye test bookings, setting a new record for our company.