I’m Marco Bezerra. Part advertising obsessive, part cultural explorer, and entirely driven by curiosity, usually powered by coffee.

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Advertising has never felt like just a profession to me. It has always been closer to an ongoing experiment in creativity, culture, leadership, and reinvention, occasionally disguised as a career. That experiment has taken me across the world, working with agencies such as TBWA in Berlin, DM9DDB in São Paulo, CP+B in Gothenburg, JWT in Dubai, and Tribal DDB in Amsterdam, as well as on the client side with Specsavers.

 

Looking back, the journey feels less like career planning and more like curiosity refusing to stay in one place.

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Today, I’m Executive Creative Director at VML UK, where I lead integrated creative work across ATL, BTL, Digital, Social, Commerce, and brand experience.

I also serve as the Global Creative Lead for Jaguar, helping shape one of the most ambitious automotive reinventions happening today.

 

Gordon’s, Rockshore), Carlsberg Group, Perrigo, and Canon, while also supporting major new business pitches across WPP with a broader integrated creative perspective.

For me, variety has never been about range for the sake of it.

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Variety, for me, has never been a luxury. It’s a refusal to think in categories before ideas.

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What drives me is simple: understanding people. Different cultures. Different behaviours. Different tensions. Then translating those insights into ideas that resonate in a way that feels genuine rather than manufactured. Recognition has followed along the way, including Cannes Lions, D&AD, Clio, One Show, and Webby Awards, alongside Grand Prix wins at Lynx, El Ojo de Iberoamérica, Golden Drum, and Eurobest. The trophies are appreciated. The impact tends to last longer.

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At 31, I returned to my hometown to launch an agency outside São Paulo, in a market heavily shaped by big-city gravity. It became one of the most defining chapters of my career, reshaping how I think about risk, ambition, and what is actually possible when you stop waiting for permission.

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Before VML, I led a global creative team at Specsavers, focusing on design, art, innovation, and retail experience for one of the world’s largest eyewear brands.

 

Today, I continue to operate at the intersection of creativity, culture, commerce, and technology, helping brands navigate a landscape that rarely rewards the predictable.

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Recent work includes Cannes Lions-winnings campaigns for Guinness and Baileys and Guinness, contributing to making our team the most awarded for Diageo globally over the past two years.

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At its core, my work is about staying curious, embracing challenges that feel slightly uncomfortable, and building ideas that connect in ways people actually feel.

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If that resonates, you’ll probably enjoy this space.

At the very least, it won’t be dull.