IDEA
In 2014, Umbro and Netshoes, the world’s largest sporting goods e-commerce, created a leather football boot personalization service. On the field, each athlete has a specific personality in accordance with their position. But how to encourage anonymous players to stand out this personality?
By making their position into a pride inspiring icon. We created a series of 11 posters with typical football archetypes. Inspired by the idea of a football world where players become real heroes, each poster shows the DNA and essence of a position on the field.
CRAFT
Illustrated by an artist specialized in tattoos, the archetypes have their own visual identities and express the personalities the players assume while on the pitch. All the posters were printed using the same manufacturing process as Umbro football boots: laser printing on the leather.
With a high level of detail.
