Flamengo ended its contract with Olympikus to sign with adidas. We were losing our place on the shirt, but we wanted to keep our place in the fans’ hearts. So we created an eternal jersey, made from highly durable materials, to show that our love for Flamengo would last forever. Launched through an online video, it reached over 800,000 organic YouTube views in one week and kept Olympikus in the conversation as adidas took over.

The jersey now sits in Flamengo’s museum, with our logo on it forever.